On Saturday, 24 May 2025, Burjeel Reem hosted StrongHER, a high-energy 60-minute fitness session designed exclusively for women. Running from 8:00 AM to 9:00 AM, the event combined an empowering workout with a unique sports event experience, inspiring participants to build strength, boost confidence, and energize their bodies in a supportive, all-female environment.

The session featured a carefully designed mix of strength training, cardio, and flexibility exercises, led by an expert trainer. It catered to both seasoned fitness enthusiasts and beginners, providing a safe, motivating, and inclusive space for all attendees. Throughout the session, participants engaged in dynamic exercises that encouraged physical growth while fostering a sense of community and encouragement among women.

As a professionally executed sports event in Abu Dhabi, StrongHER was supported by skilled event organisers in Abu Dhabi, ensuring smooth logistics, effective event staffing services, and high-quality AV production. The session also served as a memorable brand activation, connecting Burjeel Reem directly with participants while promoting wellness, strength, and empowerment.

The StrongHER session proved that fitness can be both empowering and fun, showcasing how Abu Dhabi is becoming a hub for innovative sports events and wellness activations. Participants left feeling energized, confident, and connected, celebrating their achievements while experiencing a vibrant, all-female fitness community.